Stirling is a city with sport at its heart
The rise of digital technology for professional and amateur sport presents huge opportunities for companies in the digital tech sector to take advantage. Brands from Nike to BAE Systems are introducing performance-enhancing innovations, while start-ups such as Fitbit and FanDuel are demonstrating the potential technology has to tap into the health and wealth of fans. Stirling has all of the support infrastructure already in place to provide a location form which these commercial opportunities can be realised.
Stirling is a city with sport at its heart. The new sports village at Forthbank Performance Sports Centre complements the Central Scotland Institute of Sport and National Tennis and Swimming Centres on Stirling University campus.
Stirling University is recognised as Scotland’s University for sporting excellence and The School of Sport is at the heart of the University’s sporting life, with experts in areas such as coaching, psychology, management and science.
The Universities sports research is ranked the best in Scotland and fifth across the UK (most recent Research Assessment Exercise). We are focused on developing excellence in sport, working with government bodies in Scotland, the UK and abroad to improve sporting systems. MPhil and PhD students work closely with our staff, addressing physical activity and health, sport nutrition, management, doping, coaching and psychology.
There are extensive sports science research and teaching laboratories and one of the best collections of sports facilities in the country including a 50m swimming pool and indoor tennis centre.
Further enhancing the areas attractiveness to those looking to tap into the Sports market is the presence of the Sporting Chance Initiative at Stirling University Innovation Park. The Sporting Chance Initiative is Scotland’s hub for business innovation in sport.
Their main focus is to enable start-ups and established companies to bring new products and services to the sports market. The team helps small and medium Scottish sports businesses (less than 250 employees) grow their ideas through a range of free services, competitions and awards. Since it started in 2010, SCI has helped nearly 700 Scottish companies.