Stirling is the eastern gateway to Loch Lomond and the Trossachs National Park. The national park offers some of the world’s most spectacular scenery and its natural environment provides a wealth of recreation and leisure opportunities.
The current number of visitors that the area attracts combines with a significant wider market to present an opportunity for Stirling and for Scotland to create a high quality holiday resort. The rural area of Stirling allows for the right environmental location for such a development whilst remaining easily accessible to a large domestic and overseas market.
In 2014 there were 15.52m trips to Scotland generating £4.9 billion pounds. Of these trips 1.4 million were overseas visitors who came for a duration that constitutes a holiday and stayed for an average of 9.78 nights.
Of all overnight visits in 2014, 18% of people stayed in self-catering accommodation.
There are several such resorts being very profitably run in England and across Europe, many in countries with less attractors than Scotland and Scottish Development International have identified the development of such a facility as a real opportunity. There are few locations in Scotland which would present better credentials than Stirling and we have several opportunity sites to put on the table.
A possible long-term development opportunity is identified at Callander for a large-scale tourism resort of international significance. This would directly contribute to the Government’s Scottish Tourism Framework for Change and also enhance the role of Callander as a tourism gateway to the National Park. Sites are also identified in Balloch,Drymen, Arrochar and Tarbet for larger-scale tourism developments promoting visitor activities suited to local special qualities and recreation opportunities. These areas are capable of successfully absorbing further tourism development to help improve their visitor offering and deliver economic benefits to communities.
Any such development would have exceptional opportunities to capitalise on the major trends in Scotland’s tourism. The rise in popularity of adventure tourism and outdoor pursuits in particular creates an unprecedented opportunity for Scottish tourism.
The UK Tourism Survey calculates the volume and value of Scotland’s key outdoor activities including walking, wildlife watching, adventure sports and mountain biking at approximately 3.7million trips and worth £850m in expenditure.
Working closely with our partners in the Loch Lomond and Trossachs National Park authority, we can offer an attractive investment opportunity to create something special in one of Scotland’s most beautiful locations.